FREE REPORT: How to use Customer Success Stories to Boost Sales, Build Brand and Influence

Marketing and Sales Customer Success Stories

Stories to support Marketing and Sales
Using Customer Success Stories in Marketing and Sales to Sell

Customer Success Stories and Case Studies are powerful tools to use in marketing and Sales because stories get attention, encourage listening and sell!.

“Marketing is no longer about the stuff you sell, but about the stories, you tell.” – Seth Godin

Stories bring everything alive 

Stories create memories. They bring alive real situations. They make it easy for prospects to understand the ideas being presented. And, as a result, readers see themselves in the story and relate to the problem being featured. Often they find themselves thinking about how they would use the product.

Suddenly, they find these are not just the words of a marketer …

Instead, these are the words of someone who has used the product or service. Someone who can talk about the challenges of implementation. And, how they were supported to get the results they wanted. They also found the results mentioned in the story were real, specific and measurable. Not just some bland “motherhood” statement.

As a result, prospective buyers relate closely to the story

Stories of success, carefully crafted arouse emotions, create memories, bring alive, are action-orientated, are real, create impact, build credibility, and educate. They produce peace of mind. Are way more potent than testimonials as they capture real people, real situations, authentic experiences, real problems, practical solutions, actual results, outcomes, and benefits.

Customers want results

They want more leads, sales, profits, performance, productivity, Etc. Customers want to buy outcomes and solutions. This is we why we talk about Success Stories, rather than using the more traditional term of Case Studies. After all, customers want to hear about other successful businesses, how they did it and what worked for them.

After all, it is well proven that Customer Success Stories increase sales.

Once written, your stories have many uses

You can repurpose your Stories in many ways to support your many Sales and Marketing initiatives.

You can use them in-

  • Newsletters both digital and hard copy
  • Brochures and flyers
  • Articles in Trade Journals, Publications, and Newsletters
  • Websites and Blogs
  • Videos
  • Sales and marketing campaigns – Digital or Direct Mail
  • Lead generation
  • Advertising campaigns
  • Social Media – LinkedIn, Facebook
  • Internal communications
  • Sales training
  • Sales presentations
  • Lead magnets
  • Public speaking
  • Press releases

Plus much more.

Now is a perfect time …

To have your Success Stories and Case Studies written.

Let’s chat and start writing your Success Stories

Schedule a time to chat (Preferred)

Mobile: 0438 752 596


Or, to continue this conversation please complete the form below.

I look forward to catching up.

Alistair Gray – The Good News Writer  

How Success Stories Boost Credibility, Influence, and Sales

Strategic Story Planning

Customer Success Stories for Consulting

Customer Success Stories to support Technical and Product Sales

Stories to Support Causes and Fund Raising

Graphic Design to Make Your Stories Pop!

Want to know more? Would like to have a Customer Success Story written? Maybe you have other questions? Please complete our General Enquiry Form and we will get back to you as soon as possible. Usually within the next business day.