Using Customer Success Stories in Marketing and Sales to Sell
Customer Success Stories and Case Studies are powerful tools to use in marketing and Sales because stories get attention, encourage listening and sell!.
“Marketing is no longer about the stuff you sell, but about the stories, you tell.” – Seth Godin
Stories bring everything alive
Stories create memories. They bring alive real situations. They make it easy for prospects to understand the ideas being presented. And, as a result, readers see themselves in the story and relate to the problem being featured. Often they find themselves thinking about how they would use the product.
Suddenly, they find these are not just the words of a marketer …
Instead, these are the words of someone who has used the product or service. Someone who can talk about the challenges of implementation. And, how they were supported to get the results they wanted. They also found the results mentioned in the story were real, specific and measurable. Not just some bland “motherhood” statement.
As a result, prospective buyers relate closely to the story
Stories of success, carefully crafted arouse emotions, create memories, bring alive, are action-orientated, are real, create impact, build credibility, and educate. They produce peace of mind. Are way more potent than testimonials as they capture real people, real situations, authentic experiences, real problems, practical solutions, actual results, outcomes, and benefits.
Customers want results
They want more leads, sales, profits, performance, productivity, Etc. Customers want to buy outcomes and solutions. This is we why we talk about Success Stories, rather than using the more traditional term of Case Studies. After all, customers want to hear about other successful businesses, how they did it and what worked for them.
After all, it is well proven that Customer Success Stories increase sales.
Once written, your stories have many uses
You can repurpose your Stories in many ways to support your many Sales and Marketing initiatives.
You can use them in-
- Newsletters both digital and hard copy
- Brochures and flyers
- Articles in Trade Journals, Publications, and Newsletters
- Websites and Blogs
- Sales and marketing campaigns – Digital or Direct Mail
- Lead generation
- Advertising campaigns
- Social Media – LinkedIn, Facebook
- Internal communications
- Sales training
- Sales presentations
- Lead magnets
- Public speaking
- Press releases
Plus much more.
Now is a perfect time …
To have your Success Stories and Case Studies written.
Let’s chat and start writing your Success Stories
Schedule a time to chat (Preferred) https://calendly.com/alistair-17
Mobile: 0438 752 596
Or, to continue this conversation please complete the form below.
I look forward to catching up.
Alistair Gray – The Good News Writer
Want to know more? Would like to have a Customer Success Story written? Maybe you have other questions? Please complete our General Enquiry Form and we will get back to you as soon as possible. Usually within the next business day.