Why use stories in your marketing?
Why use stories in your marketing? “Storytelling is the most powerful way to put ideas
emotional connection
There has never been a better time for Success Stories! During times of uncertainty, and financial stress your customers are scared of making a mistake. Now is the time to use Customer Success Stories and Case Studies to demonstrate your expertise, validate your product claims, educate, build credibility, and create peace of mind. And, as a result, prove you are the only supplier they should use. The Good News Writer writes Customer Success Stories and Case Studies that sell for Business owners/ Product Managers/ Technical Product Specialists/ Sales Managers/ Consultants and Cause Marketers and Fund Raisers. We also provide general and direct response copywriting, content marketing and consulting services.
Stories Sell
Why use stories in your marketing? “Storytelling is the most powerful way to put ideas
“Stories are remembered up to 22 times more than facts”
Jennifer Aaker – General Atlantic Professor of Marketing, Stanford Graduate School of Marketing.
"72% of buyers cite Case Studies as the most valuable content type when making purchase decisions".
2016 Content Preferences Survey
Demand Gen Report